100 Creatives FAQ

Frequently asked
questions

Straight answers about what 100 Creatives makes, what it costs, why our portfolio is spec work, and how a batch of ads gets made. Last updated: 2026-09-14. Anything missing? Book a call or email abhi@paperkites.co.

About 100 Creatives

What does 100 Creatives do?

100 Creatives is an AI-powered creative agency in Calgary, Canada. We make static and video ads, and the product imagery behind them, for DTC and consumer brands advertising on Meta, TikTok and Google. We don't book studios or shoots, so creative batches come back in 48 hours.

Who is 100 Creatives a good fit for?

Brands that already advertise on Meta, TikTok or Google and need a steady supply of new statics and video to test, with a creative budget of $4,000 or more per engagement. If you need a handful of ads a month on a small budget, a freelancer or a self-serve AI ad tool will cost less.

Who founded 100 Creatives, and where is it based?

Abhi Chawla founded 100 Creatives in 2026. The company is a brand of 2587689 Alberta Ltd., based at #315, 405 64 Ave NE, Calgary, Alberta, Canada. You can reach Abhi at abhi@paperkites.co.

Is the work on your site client work?

No. The brands in our portfolio, such as Chobani, Ralph Lauren and Porsche, are spec work: concepts we made that those brands did not commission. Most of our client work is under NDA, so we can't publish it. Every spec piece on the site is labeled.

Are you connected to other companies called 100 Creatives?

No. 100 Creatives at 100creatives.com isn't affiliated with the "100 Creatives" static ad template pack sold by Chase Chappell, the 100creatives podcast from 100cameras, Hundred Creatives, or Adweek's Creative 100 list.

Pricing

How much does 100 Creatives cost?

Every engagement gets a written quote with a fixed total before work starts. Static and video ad creative is quoted in budget ranges of $4,000 to $10,000, $10,000 to $25,000, $25,000 to $50,000 and $50,000+. Product photography starts at $5,000 per project, 100-SKU apparel programmes start at $10,000 and brand-trained workflows start at $4,000 per build. All prices are in USD.

Do you sell an unlimited ad creative plan?

No. We quote each engagement with a fixed total instead of selling an unlimited plan. If a flat-rate unlimited design queue suits you better, our ad creative agency pricing comparison lists the services that sell one and what they charge.

What is your refund policy?

Fees are non-refundable once work has commenced, which is why nothing is charged until you approve a written quote with the full scope and total. Ongoing engagements can be stopped before the next billing date, and fees already paid are not refunded.

Working with us

What do you need from us to start?

Product links or files, your brand guidelines, the angles you want to test and the placements you run. We use them for a brand intake that covers visual language, model preferences, colorways and export specs.

How fast do you deliver?

Creative batches come back in 48 hours, and revisions come back within 48 hours. Timelines for larger programmes are set out in the written quote before work starts.

How do you use AI?

We make static ads, video ads and product imagery with AI image and video tools, and our team art-directs every asset against your brand intake. Because nothing is shot on a set, we don't book studios, models or locations.

Which formats and placements do you make ads for?

Static ads for Meta, TikTok and Google, AI-made video ads, and motion versions of statics that are already working. List your placements in the brief and every asset is built to size for them.

Do you run our ad accounts?

Our job is the creative. Brands usually pair us with an in-house media buyer or a performance agency that runs the account and briefs the angles to test, and we make the ads those tests need.

Who owns the ads you make?

Once the fees are paid in full, you own the final creatives made for you and can use, reproduce, modify and distribute them across your advertising and marketing, worldwide and in perpetuity. Layered source files are included only if the quote says so, and third-party assets such as stock imagery, fonts and AI-model outputs stay under their own licence terms. Our Terms of Service have the full wording.

Still have
questions?

Tell us what you sell, where you advertise and how many ads you need to test. You'll get a written quote with a fixed total before any work starts.