Creative & content · Built for CPG
The creative team
CPG brands hire for everything.
Hero brand campaigns, OOH and hero banners, UGC and creator content, social-first video, retail and performance ads — the full stack of creative and content work CPG brands need, from one team. Beverage, snack, supplement, beauty, household. If it lives on a shelf and a feed, we ship the creative for it. On-brand. On-deadline. Every drop.
From shelf to scroll.
One creative team.
Most CPG brands juggle four vendors to ship a season — a brand agency for the hero campaign, a UGC shop for social, a banner studio for retail and OOH, a freelancer for performance ads. We replaced the juggling act. CPG brands hire us once and ship every category of creative they need — on-brand and on-deadline, month after month.
Why CPG brands stop juggling vendors.
The other “fast” creative shops
100 Creatives
What this means for your brand
Every brief. Same team. Same retainer.
CPG brand teams have already tried stitching it together — the brand agency, the UGC shop, the banner studio, the perf freelancer — and watched the work drift off-brand by month two. We built 100 Creatives because CPG brands kept telling us they'd pay for one team that could ship every brief well, if anyone could actually deliver it.
Selected work
Brand campaigns, hero banners, UGC drops, and social-first content for CPG brands — beverage, snack, supplement, beauty, household. Every drop on retainer cadence.
Video · Spec
Static
Static
Video · Spec
Video · Spec
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Video · Anita Dongre
Video · Spec
Video · Spec
Campaign · Zero Lush
Static
Static
Static
Brand Campaigns
Hero CPG campaigns, seasonal launches, new-SKU intros, brand refreshes. Concept to final delivery — on retainer or per-campaign.
Hero Posters, Banners & OOH
Out-of-home, web heroes, wholesale partner banners, trade-show key art. Big-stage creative that holds up on the big screen.
Retail & Point-of-Sale
Shelf wobblers, end-cap design, in-store posters, channel-partner toolkits. The on-shelf creative your category buyer expects.
UGC & Creator Content
Authentic, founder-led, and creator-style content produced at pace. No casting calls, no booking headaches, no off-brand drift.
Social-First Content
Feed, story, and short-form video for the platforms your CPG brand actually lives on. Built native — not adapted from a TVC.
Performance Ad Creative
Static and video ads engineered for Meta, TikTok, YouTube, and Google. The volume your media buyer can actually test with.
Product Photography at Scale
Consistent, on-brand product shots across hundreds of SKUs — flat lays, in-context, lifestyle. No physical studio required.
The CPG creative stack,
before vs. with us.
Most CPG marketing teams have already lived the four-vendor mess. Here's why they consolidate — and why they stay.
The four-vendor mess
- Brand agency for hero campaigns — slow & pricey
- Separate UGC shop with its own brief cycle
- Banner / OOH studio with another timeline
- Perf-ad freelancer who drifts off-brand
- Quote-by-quote pricing & surprise invoices
- Four brand-guideline interpretations, four invoices
100 Creatives
- One team for hero, social, retail, performance
- Senior creative directors on every brief
- Brand-guideline-led — on-brand every drop
- Retainer cadence with a named CPG team
- Flat monthly pricing, no surprises
- Predictable quality. Predictable delivery.
One creative partner.
Every CPG brief.
Stop juggling four vendors. Start working with the creative and content team CPG brands keep on retainer.