The creative & content agency for supplement CPG wellness brands

The creative team supplement CPG brands hire for everything.

Hero brand campaigns, OOH and hero banners, retail and point-of-sale, UGC and creator content, social-first video, performance ad creative, product photography at scale — the full stack of creative and content work supplement and nutraceutical CPG brands need, from one named senior team. Compliance-aware. On-brand. On-deadline. Every drop.

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The juggling act we replaced

Most supplement CPG brands juggle four vendors to ship a season

A brand agency for the hero campaign. A UGC shop for social. A banner studio for retail and OOH. A freelancer for performance ads. Four contracts, four interpretations of the brand guidelines, four sets of deadlines that never quite line up. By the time the season ships, the launch platform has drifted from the retail end-cap, the creator content feels like it belongs to a different brand, and the performance ads are fighting their own positioning in the auction.

Supplement and nutraceutical CPG brands feel this acutely. The retailer category review, the OOH campaign, the influencer drop, the Meta retargeting flow — the consumer touches all of them in the same week, and the visual story has to hold across every surface. When four vendors are stitching it together, it almost never does.

We replaced the juggling act. One named senior team, one flat monthly retainer, the full creative stack — built around a category that demands compliance, credibility, and craft on the same calendar.

What breaks when creative is split across vendors

  • Compliance drift. One vendor's structure-function language is another's prohibited claim. When work is split, claims slip through that get the whole account flagged.
  • Brand drift across surfaces. The hero OOH, the retail FSI, the Reel, and the retargeting ad start to look like four different brands — the consumer feels the dissonance.
  • Calendar drift. Retailer windows and category reviews do not move. Vendor calendars do. Splitting creative across four shops means something always lands late.
  • Cost drift. Four retainers, four onboarding cycles, four scope-creep arguments per quarter — the math stops working long before the season ships.
The seven things we ship

The full creative stack — for supplement CPG wellness brands

One named senior team. One retainer. Every surface a supplement CPG brand needs — from the launch platform down to the retargeting ad — built from the same brand spine and shipped on the same calendar.

01

Brand Campaigns

The hero work. Launch platforms for new SKUs, seasonal campaigns, ingredient stories, scientific positioning. Concept, art direction, copy, key visuals — built to live across OOH, retail, social, and performance the same way.

02

Hero Posters, Banners & OOH

Out-of-home, transit, podcast partner banners, event and conference graphics. The hero campaign translated into the formats that show up where biohackers and health-optimizers actually live — production-ready and color-managed.

03

Retail & Point-of-Sale

Shelf talkers, end-caps, FSIs, distributor decks, retailer pitch assets, GNC/Sprouts/Whole Foods category review materials. The work that decides whether you keep shelf space — treated with the same craft as the hero film.

04

UGC & Creator Content

Briefs, casting, talent management, content review, edit. Compliance-aware creator content that fits the brand and converts — not influencer-flavored ads that get flagged. Built to feed both organic and paid UGC ad creative.

05

Social-First Content

Reels, TikToks, Stories, static social, always-on calendar work. Vertical-native, science-fluent, and tuned to the supplement audience — from biohackers to first-time buyers.

06

Performance Ad Creative

Static and motion ad creative for Meta, TikTok, and Amazon. Compliance-aware, brand-on, built for the testing cadence performance teams actually run. Volume on tap with a 48-hour revision SLA — without the brand drift that plagues freelancer-led performance work.

07

Product Photography at Scale

Hero product, lifestyle, ingredient, on-pack, in-context. Studio and AI-augmented, color-accurate, retail-grade. The library that powers OOH, retail, social, performance ads, and the PDP — without the seasonal shoot bottleneck.

Case study

Our supplement CPG work:
ARMRA Colostrum

ARMRA is a physician-founded colostrum CPG brand that has defined the category — backed by decades of research on bovine colostrum and a brand spine built for both retailer shelves and the feed. The work spans hero brand creative, retail and on-pack, social-first content, and performance ad creative — all under one team, all on the same calendar. Six examples below.

ARMRA Colostrum supplement ad creative - clinical product hero with credibility callouts - by 100 Creatives
Clinical authority This creative leads with ARMRA's physician-founded positioning and clean product photography against a clinical white backdrop. The restrained palette and precise typography signal pharmaceutical-grade quality, immediately separating ARMRA from the crowded supplement aisle.
ARMRA Colostrum supplement ad creative - benefit-first headline with ingredient spotlight - by 100 Creatives
Benefit-first messaging The headline speaks directly to the outcome the consumer is seeking. Rather than leading with the brand name or product description, this creative opens with the transformative benefit and lets the product imagery reinforce the claim. The visual hierarchy guides the eye from headline to product to CTA in a natural reading flow.
ARMRA Colostrum supplement ad creative - social proof stack with review highlights - by 100 Creatives
Social proof stack This creative layers multiple trust signals into a single frame: star ratings, review volume, and a highlighted customer quote. For an ingestible product, this density of social proof is critical. It transforms the ad from a brand message into a peer recommendation.
ARMRA Colostrum supplement ad creative - science-meets-lifestyle positioning - by 100 Creatives
Science meets lifestyle This creative bridges the gap between clinical credibility and aspirational lifestyle. By pairing scientific callouts with warm, relatable imagery, it speaks to both the rational and emotional brain. The consumer sees a product that is both rigorously researched and naturally integrated into daily life.
ARMRA Colostrum supplement ad creative - ingredient education with visual hierarchy - by 100 Creatives
Ingredient education Rather than asking the viewer to trust a generic "superfood" claim, this creative breaks down the specific nutrients and bioactive compounds in colostrum. The visual hierarchy makes complex science scannable in seconds. Educated consumers reward this transparency with higher engagement and conversion rates.
ARMRA Colostrum supplement ad creative - urgency and offer with credibility foundation - by 100 Creatives
Credibility plus urgency This creative combines the trust-building elements from the other angles with a time-sensitive offer. The credibility foundation (physician-founded, research-backed, thousands of reviews) is established visually, while the CTA introduces urgency. This framework consistently delivers the lowest CPA in supplement ad accounts.
View full ARMRA project
How we operate

Flat retainer. Named senior team.
Zero missed deadlines.

Supplement CPG brands do not buy creative the way DTC startups do. There are retailer windows, distributor calendars, ingredient launches, podcast partner activations, regulatory reviews, and a Meta auction that punishes brand drift. The creative has to land on the day — on-brand and compliant — not a week late. Three operating principles make that possible.

01

Flat monthly retainer

One fee, one named senior team, the full creative stack. No new statement of work for every drop, no surprise change orders. Your seasonal calendar, ingredient launches, and retailer windows are the brief. The hero campaign briefs the retail. The retail briefs the social. The social briefs the performance ad. Every surface lives in the same brand — from the OOH down to the retargeting flow.

02

48-hour revision SLA

Across hero, retail, social, UGC, and performance ad work. Every revision turns inside two business days — the cadence supplement CPG brands actually run on, not the agency cadence of two-week rounds. Compliance review, copy refinement, comp adjustments, retail print specs — all inside the SLA, all without the freelancer scramble that normally surrounds a launch week.

03

Brand-guideline-led, every drop

The hero campaign and the retargeting ad live in the same brand. We hold the guidelines, defend them under deadline, and ship from one team — so the visual story holds from the OOH placement to the retail end-cap to the creator content to the Meta ad set. Zero missed deadlines is not a marketing line. It is the operating standard.

Frequently asked
questions

The full creative and content stack a supplement or nutraceutical CPG brand needs. Hero brand campaigns, OOH and hero banners, retail and point-of-sale, UGC and creator content, social-first video, performance ad creative, and product photography at scale. One named senior team, one retainer, every surface from the launch platform to the retargeting ad — replacing the four-vendor juggling act most CPG wellness brands run on.

Compliance is built into the operating model, not bolted on. Every drop is briefed against Meta health and wellness policies and your legal review framework. Structure-function language, transformation storytelling, and social proof rather than direct disease claims. The team stays current on policy updates so your work launches without rejection delays — from hero campaigns down to performance ad creative.

Yes. We work with supplement CPG brands at every stage, from pre-launch to scaling. If you have product and brand guidelines, we can build the full creative stack on top of them. If you are starting from scratch, we develop the visual identity, product photography library, and launch platform that everything else — retail, social, performance — is built on.

Performance ads, retail banners, and social-first content move in days, not weeks. Hero brand campaigns and OOH follow a planned cadence inside your retainer. Revisions on any active drop turn in 48 hours. For supplement CPG brands working against retailer category reviews and rapid Meta and TikTok testing cadences, this is the speed the work actually needs.

Yes. Social-first video, UGC and creator content, and motion performance ad creative are all part of the seven things we ship. Static ad creative remains a core workhorse for supplement brands on Meta — fast, iterative, strong CPA — and now sits inside the broader creative and content stack alongside Reels, TikToks, OOH, retail, and product photography.

Explore More
ARMRA Colostrum Project 100 Creatives Home Ecommerce Ad Creatives Performance Creative Agency DTC Ad Examples Health & Wellness Ad Creatives

One team for the
whole season.
Every drop.

Stop juggling four vendors. Hero campaigns, OOH, retail, UGC, social, performance ads, and product photography — for supplement CPG wellness brands — from one named senior team. Flat retainer. 48-hour revision SLA.

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