A spec project imagining how Barefoot Wines could show up in scroll-stopping static ads on Meta. We leaned into the brand's playful, approachable energy — pairing bold color, textured backgrounds, and lifestyle-driven headlines with clean product photography.
Barefoot's brand is fun, warm, and unapologetically social. Each creative was designed to feel like an invitation — bold headlines that speak directly to the moment, paired with product imagery that feels aspirational but never stuffy. We explored textures (paper cutouts, gold foil, sunbursts) to give each variation a distinct visual identity while staying true to the brand's playful DNA.
