A spec project exploring how Chobani's Greek Yogurt line could show up in high-converting static ad formats for Meta. We focused on bold color, product-first composition, and scroll-stopping headlines — the same approach we bring to every client engagement.
Each creative was designed to lead with the product and a single, punchy headline. We explored different emotional angles — indulgence, health, trust, joy — to show how one SKU can fuel dozens of distinct ad concepts. Bold backgrounds, dynamic yogurt swirls, and real fruit imagery keep the visuals rich and tactile. Every piece is sized and structured for Meta feed placements, with clear CTAs designed to drive action.