Spec work, not commissioned or endorsed by Golden Rule Spirits. 100 Creatives made these concepts on its own to show its process. Most of our client work is under NDA.
A spec project reimagining how Golden Rule Spirits' Classic Negroni could be brought to life through rich, travel-inspired product photography. We built a visual world around Italian lakeside escapes, golden hour moments, and vintage wanderlust — making every can feel like a destination.
Golden Rule Spirits sells more than a cocktail — they sell the feeling of being somewhere beautiful. Every creative was designed to transport: a dock on Lake Como, a rooftop overlooking the Brooklyn Bridge, a sun-drenched beach with a glass of Negroni on the rocks. We paired warm, nostalgic color palettes with bold vintage typography to match the brand's retro-meets-premium identity. The result: product shots that make you want to book a flight and crack open a can.
