Spec work, not commissioned or endorsed by SMACKIN'. 100 Creatives made these concepts on its own to show its process. Most of our client work is under NDA.
Spec work exploring how SMACKIN' Sunflower Seeds' limited-edition Pete Crow-Armstrong Deep Dish Pizza collab could dominate Meta feeds. Bold baseball energy, Chicago pride, and scroll-stopping product shots.
SMACKIN' is bold, irreverent, and deeply rooted in fan culture. Each creative was designed to capture that dugout energy — punchy headlines like "Built Different. Backed by PCA." and "Boom. Pizza Just Dropped." paired with dynamic product shots against vibrant Chicago blue and red backgrounds. We leaned into the limited-drop urgency, sports culture, and the novelty of deep dish pizza-flavored seeds to create ads that feel like hype announcements, not just product shots.
