Spec work exploring how SMACKIN' Sunflower Seeds' limited-edition Pete Crow-Armstrong Deep Dish Pizza collab could dominate Meta feeds. Bold baseball energy, Chicago pride, and scroll-stopping product shots.
SMACKIN' is bold, irreverent, and deeply rooted in fan culture. Each creative was designed to capture that dugout energy — punchy headlines like "Built Different. Backed by PCA." and "Boom. Pizza Just Dropped." paired with dynamic product shots against vibrant Chicago blue and red backgrounds. We leaned into the limited-drop urgency, sports culture, and the novelty of deep dish pizza-flavored seeds to create ads that feel like hype announcements, not just product shots.
