Can you take AI creative in-house after working with an agency?

The final images are only part of what you need. Ask your agency for:

• The reference set for each product, the same files the agency gave the model.
• Every approved character sheet, and the terms for reusing each face.
• The brand rules as written: hex codes, light, lens, grain, styling and the never list.
• The prompt, model and references behind each kept photo. Overs exports a whole campaign with that record for every photo.
• The rejects and the reasons. They tell your team what not to try again.
• A clean version of every photo, before any type.

Put the list in the contract before work starts, along with who owns what. Ownership of AI-generated images depends on the law where you are and on each tool's terms, so ask counsel about your market.

1. A ready-made tool

Overs is the one we make our own images in. It keeps these between runs: brand rules, a talent library of approved character sheets, and brand memory built from every approve, change or reject. The Team plan is $99 a month for 5 seats and 10 brands. In a shared workspace the work is shared, each decision records who made it, and each person pays for the AI on their own key.

2. A canvas you wire yourself

Node-based canvases let a team wire inputs, AI steps and outputs by hand. Figma acquired Weavy in October 2025, and Figma Weave has a free plan with 150 credits a month and paid plans from ~$24 a month (Figma Weave pricing, checked September 2026). That is how we built our own campaigns before Overs, with three zones on every canvas: inputs, a locked brain of AI roles with fixed instructions, and an output fan-out of about ten shots. You control every step, and someone has to maintain the canvas.

3. A custom build, handed over

100 Creatives' Workflows & Engines builds a brand-trained production pipeline for your in-house team and hands it over, from $4,000 per build, quoted in writing. It suits teams that want a pipeline of their own without building it from scratch.

Or split the work

Your team runs catalog and social images in-house, and the agency keeps campaigns and video. Both sides work from the same references, rules and cast.

• Review time. In our four hand-built campaigns it took 361 renders to get 45 keepers. At about 8 tries per keeper, 30 photos a month means looking at about 240 renders.
• Model changes. The models move under you. OpenAI released GPT Image 2.5 on September 8, 2026 (OpenAI API changelog), and Google has scheduled the original Nano Banana model, Gemini 2.5 Flash Image, to shut down on October 2, 2026 (Gemini API pricing). A prompt that worked on one model may need rewriting for the next.
• Spend. Model fees are small per photo, $0.27 to $1.69 per keeper at our average, but they add up on a card. With a bring-your-own-key tool, each person's key is their own bill.
• Consistency across people. Two people prompting from memory will describe the same light differently. Written rules and a shared cast keep them on one look.

Before the agency moves on, pick three photos you approved and have your team remake them from the recipe alone, in the tool you'll use. If all three come back matching the originals within a few tries each, the handover works. If they don't, look for the missing piece (a reference, a rule or the character sheet) while the agency is still there to help find it.

Overs was built on our own agency process, and it is what our team makes its images in today. You connect your own OpenRouter key, and the key stays on the device where you typed it instead of in your Overs account. You see the shot plan and an estimated cost before anything renders, and nothing is charged until you say yes. At our average of 8 tries per keeper, a usable photo costs $0.27 to $1.69 in AI fees.

A 30-photo set comes to about $36 to $118 on Overs, including the $29 Pro plan and about $0.20 of planning per run, against $2,026 at soona's published studio prices, per Overs' guide to what a product photo shoot costs.

Overs is our sister product, made by 100 Creatives' founder. Try Overs free at www.overs.studio. The free plan makes 40 photos a month, and Overs adds no markup to the AI.